ShelfClaim™ by Food Launch
Every customer who walks past
your shelf and doesn't scan
is gone forever.
You worked hard to get onto that shelf. The store owns your customer data — not you. ShelfClaim gives it back — with your first 50 captured customers guaranteed in 30 days.
You're generating traffic.
You're just not capturing it.
Every week, hundreds of real people pick up your product, read your label, and disappear back into the store's ecosystem. The retailer knows who they are. You don't.
Without a capture system, every sale is anonymous. You know units moved. You don't know who moved them — and you have no way to bring them back. That's the bleed you cannot afford. A customer who discovered you six months ago and never heard from you again is already someone else's loyal buyer. The retailer is building their customer base using your product. You're building their list, not yours.
How many customers did you
lose today?
Enter how many units you sell per month. We'll show you exactly how many customers are slipping away — right now, while you read this.
every day
every hour
this year
What your brand looks like
with 100 owned customers.
This isn't about a list. It's about what the list makes possible.
A DTC channel that runs on repeat buyers
Email the list. Drive them to your online store. Sell direct at full margin — no shelf fees, no middleman, no guessing who bought.
Proof of demand for new retailers
Walk into any retailer meeting with 100+ real customers who opted in to hear from you. That's leverage no other small brand has.
A retention engine that compounds
Every new scan adds to a list that grows month over month. The longer it runs, the more valuable it becomes. It never resets.
A brand that survives losing a shelf
When a retailer drops you, your list stays with you. You own the relationship. The shelf becomes one channel, not your only one.
Six components. Done for you.
Live in 7 days.
No tech on your end. No packaging changes. Done for you in 7 days. Two bonuses and a growth partner included.
ClaimPoint™ — your scan trigger
A branded sticker goes directly on your product packaging. When a customer scans it, they're instantly captured as yours, with no shelf access needed and no retailer permission required. Your first batch is printed and shipped directly to your door, on us.
BrandBridge™ — your welcome page
When a customer scans your package, they instantly land on your BrandBridge — a page built around your brand. Your story, a signature recipe, or an exclusive offer. We build and host it. You choose the template. This is the first time they experience your brand directly — outside the store, on your terms.
DirectLine™ — your permanent customer channel
Every customer who scans your package and opts in joins your DirectLine — a list that's yours forever. Not the store's. Not an algorithm's. Yours. They get a welcome message the moment they sign up, and you can reach them any time, for any reason, without asking anyone's permission.
Readiness Report™
Before we build anything, we score your brand across five dimensions: list readiness, product-market fit, pricing, packaging, and retention potential. You get a clear, honest verdict and a prioritized action plan. Know exactly where you stand before you invest a dollar more.
First 100 Playbook™
See how your first 100 captured customers can turn into repeat buyers and real DTC revenue, with a clear, step-by-step path from first scan to loyal customer. You focus on making the product. We hand you the roadmap.
Growth Partner™
You don't get a system and a goodbye. You get a dedicated partner invested in your results: a 30-day check-in call, direct access throughout your guarantee window, and someone who has done this before and wants you to win. ShelfClaim works because we work it with you.
Everything done for you — live in 7 days, no tech required.
We carry all the risk.
You keep the results.
Get 50 captured retail customers in 30 days — or we work for free until you do.
If your system doesn't deliver 50 opted-in customers within 30 days of going live, we keep working at no additional charge until it does. No negotiating. No partial credit. We stay until the job is done.
We can make this guarantee because it works. Same system, same result, every time. The risk is ours. The customers are yours.
Live in 7 days.
No tech on your end.
We handle every bit of setup. The hardest thing you'll do is apply a sticker to your packaging.
15-minute onboarding call
We learn your brand, your retail locations, and pick the BrandBridge template that best fits your brand and will drive the strongest results for you. That's all we need to get started.
We build everything
ClaimPoint, BrandBridge, and DirectLine are all live within 7 days. Your first batch of ClaimPoint stickers ships directly to your door, sized and ready for your packaging. Nothing for you to design or produce.
You apply ClaimPoint to your packaging
Stickers go directly on your product with no retailer permission needed and no shelf access required. If you sell at farmers markets or events, we'll guide you on the best placement for that format too. Takes 10 minutes. That's the only thing we'll ever ask you to do yourself.
Your DirectLine starts building
Every scan is a customer on your DirectLine permanently. Use it to drive repeat purchases, pitch new retailers, or launch your online store. We show you how to do all of that too.
Food brands already capturing
their retail customers.
For years, every customer who picked up Holy Salads walked out of that store and we had no way to reach them. ShelfClaim changed that. The customer list we've built has become one of our most powerful tools — we're now using it as proof of real demand when we pitch new retailers on the West Coast. It's changed how we think about growth entirely.
I pour everything into every farmers market, and every week my customers would walk away with no way for me to stay in touch. ShelfClaim fixed that overnight. Now the people who discover me at the market join my list on the spot and become online customers who order between markets. I'm finally building a real brand — not just a great market table.
Getting into Whole Foods was a milestone. But I quickly realized the store owns the customer relationship — not me. ShelfClaim gave me a way to change that without touching my packaging or my retail relationships. The system was live within a week. For the first time, I feel like I'm building something that's truly mine.
Every question you have —
answered.
Will my customers actually scan?
Yes, when there's a clear reason to. Customers scan when they get something for scanning. We guide you to the best BrandBridge option for your specific brand, whether that's an exclusive offer, a signature recipe, or a compelling brand story. The right match makes all the difference, and we've done this enough to know what works for which brand.
Do I need to change my packaging?
No. ClaimPoint stickers go directly on your product packaging with no retailer permission needed and no shelf access required. Your first batch ships to your door, sized and ready to apply. No reprinting, no redesigns, no new labels. If you sell at farmers markets or events, we guide you on placement for those formats too.
What do I do with the list once I have it?
The list is the point. Right now, every customer who buys your product and walks out that door is gone forever. ShelfClaim closes that leak. The moment someone opts in, they're yours to reach, re-engage, and bring back. Stopping the bleed is the most valuable thing you can do for your brand today, before a website, before any other system. And once ShelfClaim is live, the First 100 Playbook shows you exactly how to turn those captured customers into repeat buyers and real revenue. We don't just hand you a list and disappear.
Do I need to learn new software or manage anything?
Nothing. We set up ClaimPoint, BrandBridge, and DirectLine and maintain all three. You'll be able to see your customer list grow, but there's no dashboard to manage, no tech to maintain, and nothing to learn. We handle it all.
How does the guarantee actually work?
Simple and straightforward. If ShelfClaim doesn't deliver 50 opted-in customers within 30 days of going live, we continue working on your account at no additional charge until it does. There are no conditions, no fine print, and no partial credits. The only thing we ask is that you apply the ClaimPoint stickers to your packaging so the system has the opportunity to work. We're confident in the process and we stand fully behind the results.
Should I wait until I'm ready to build a website first?
ShelfClaim is the most urgent thing you can do for your brand right now, before a website, before any other system. Every week without it, real customers walk past your shelf and disappear forever. That bleed is happening today. Once you close it with ShelfClaim, you start owning your customer data. Everything else — your eCommerce site, your email flows, your retention system — gets built on top of a DirectLine that's already growing. Start here. Do everything else after.
Stop the bleed before you build
anything else. Start with ShelfClaim.
Every week without ShelfClaim, real customers walk past your shelf and disappear. Close that leak first. Once your DirectLine is live and growing, everything else — your online store, your email flows, your retention system — gets built on a foundation that's already working. One 15-minute call and we're live in 7 days.